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編號商品編號商品名稱作者類別使用課程名稱
19-386-019R&RStevenson, Howard H.;Mossi, Jose-Carlos JarilloEntrepreneurshipCase study( None )
29-397-078Vermeer Technologies (A): A Company Is BornNanda, Ashish;Mahmood, TakiaEntrepreneurshipCase study( None )
39-803-096Zipcar: Refining the Business ModelHart, Myra M.;Roberts, Michael J.;Stevens, Julia D.EntrepreneurshipCase study( None )
49-805-150Founder-CEO Succession at Wily TechnologyWasserman, Noam;McCance, HenryEntrepreneurshipCase study( None )
59-899-180KeurigMarshall, Paul W.;Dann, Jeremy B.EntrepreneurshipCase study( None )
69-303-008Paul Levy: Taking Charge of the Beth Israel Deaconess Medical Center (A)Garvin, David A.;Roberto, Michael A.General managementCase study( None )
79-304-075Emerging Business Opportunities at IBM (A)Garvin, David A.;Levesque, Lynne C.General managementCase study( None )
89-399-011Acer America: Development of the AspireBartlett, Christopher A.;St. George, AnthonyGeneral managementCase study( None )
99-608-121Radical Collaboration: IBM Microelectronics Joint Development AlliancesShih, Willy;Pisano, Gary P.;King, AndrewGeneral managementCase study( None )
109-504-016Starbucks: Delivering Customer ServiceMoon, Youngme;Quelch, John A.MarketingCase study( None )
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