編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-386-019 | R&R | Stevenson, Howard H.;Mossi, Jose-Carlos Jarillo | Entrepreneurship | Case study( None ) |
2 | 9-397-078 | Vermeer Technologies (A): A Company Is Born | Nanda, Ashish;Mahmood, Takia | Entrepreneurship | Case study( None ) |
3 | 9-803-096 | Zipcar: Refining the Business Model | Hart, Myra M.;Roberts, Michael J.;Stevens, Julia D. | Entrepreneurship | Case study( None ) |
4 | 9-805-150 | Founder-CEO Succession at Wily Technology | Wasserman, Noam;McCance, Henry | Entrepreneurship | Case study( None ) |
5 | 9-899-180 | Keurig | Marshall, Paul W.;Dann, Jeremy B. | Entrepreneurship | Case study( None ) |
6 | 9-303-008 | Paul Levy: Taking Charge of the Beth Israel Deaconess Medical Center (A) | Garvin, David A.;Roberto, Michael A. | General management | Case study( None ) |
7 | 9-304-075 | Emerging Business Opportunities at IBM (A) | Garvin, David A.;Levesque, Lynne C. | General management | Case study( None ) |
8 | 9-399-011 | Acer America: Development of the Aspire | Bartlett, Christopher A.;St. George, Anthony | General management | Case study( None ) |
9 | 9-608-121 | Radical Collaboration: IBM Microelectronics Joint Development Alliances | Shih, Willy;Pisano, Gary P.;King, Andrew | General management | Case study( None ) |
10 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Case study( None ) |
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